Pie Pal: CHRIS JACOBX Creative Media Exec- Pop Star

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Creative Media Executive - Millennial Digital Strategist and Marketing Maven (Kardashians, Time/People Magazines, LA Times)

Pop Star - Latest single: Abbot Kinney

Pie Place - DuPar’s at the Farmer’s Market. Third & Fairfax

I blew in 15 minutes late because of the Rita-Hayworth-red faux fox coat I’d just bought on my blitz through Nordstrom’s to validate my parking. Chris was already there because he’s always there first because he’s always the executive, even on a Saturday night. And he totally got the coat.

Tossing it across the super-long seat of the original 1946 dark wood booth that’s home to uncool carbs but blissfully comfortable, I settle in for the “Chris update.” But when you ask Chris, “What’s up with you?” you have to define which Chris you’re talking about.

The media executive who delivers digital content with mile-high millennial metrics? Or the burgeoning pop star whose music videos have been presented in film festivals around the world (most recently in San Paulo, Brazil) and who made his public performance debut in the Pride festival scene, as well as at the iconic West Hollywood nightlife staple, the Abbey?

Not that it matters because whichever side of the mirror Chris is on, he’s completely on top of the material. While he’s talking to you, he’s getting the amazing waiter Manny to help get your cell phone charged and organizing the upload of his new song to iTunes for the Penelope Pies Baked Goods page.

And I’m not the only one who marvels. People actually take a step back when they see Chris sending a text. Or they lean in closer to experience the raw vulnerability of his latest song Abbot Kinney. Who else but a digital Diaghilev could lead a board room by day and make a pop hit by night?

Meanwhile, Manny had brought our famous Du-Par’s apple pie. We by-passed the tip of the slices with their cinnamon-packed apples, went right for the super-butter crusts, and dug into the crazy bipolar journey Chris is on:

WHY POP STARDOM? AND THE TRIP ON YOUR OTHER YELLOW BRICK ROAD?

Since growing up, pop stars have always been like superheroes to me. They were my role models that taught me how to be confident and artistically empowered. I am excited to be on my musical journey because in the way that pop music has saved me, I know that the music I’m making will inspire people who really need to see a person like me – a proud queer artist of color – communicating my message of love and truth to the world.

WHEN DID YOU KNOW THAT EACH OF YOUR CAREERS WAS TAKING OFF?

Many moons ago, my professional career catapulted when I was working a gig at an entertainment media company doing social media for celebrities. I had just graduated from USC grad school about two years prior, quit the start-up job I was working at and decided to take a job at the mall while I figured out my next step. After this 6-month hiatus, I found myself working with megastars like Kim Kardashian, Kelly Osborne and Lindsay Lohan on their digital branding. One big deal moment was taking a creative strategy meeting with Kanye West (on behalf of his fiancé-now-wife at the time Kim Kardashian). It was awesome meeting someone who I respected on a creative level turn the tables and actually ask me for my creative ideas and vision. I was 23 at the time. To be there in that meeting, I just couldn’t really believe my life.

On the music side, I just recently got funding to make my first full-length studio album. I’ve put songs out here and there over the last five years and pushed out an EP last year called “The Glitter Manifesto.” Getting the resources to make my first dream record was a wake-up call from God and the universe that though I might have been delayed, I was never denied. It’s really happening and I don’t think it’s still fully sunken in.

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WHAT’S THE NEXT THING YOU HAVE TO DO? NOT YOUR NEXT CAREER  MILESTONE, YOUR NEXT PHONE CALL?

I’ll be hopping on a call with my co-songwriter, who has been helping me write my new album over the last 8 months. We’re pitching a separate song that I wrote with her to a major music artist in the next month. It’s a great song. Whether it’s me writing songs for myself or other artists, I want to make music that transforms peoples hearts and minds and re-orients us back to the universal truth in all of us: Love.

WHAT FREAKS YOU OUT AT 3AM?

I feel like the universe wrestles with me about love and heartbreak at 3am. I toss and turn examining the esoteric relationships between love and pain during the wee hours of the morning. I know it sounds so “brooding artist” but I feel like I do some of my best artistic thinking starting at the stroke of midnight. Love is such a complex subject – it’s so fascinating. Even if I’m in a deep slumber, I’ll get some of my best song concepts in a dream and be instantly woken up by the universe – most often at 3AM.