Pie Pal: ANDREW PARK Real-Estate-Agent-Turned-L.A.-Storyteller

 

I first noticed Andrew's IG, not just because the images of his classic LA houses or cool lofts for under half a million were so inviting, but because they totally captured the experience of being wherever it was he photographed. The text was always a good story, too. Like in the post about the weird free-standing, red midcentury fireplace he would have bought if he could have left the rest of the house. 

So when he posted one day

I’m going to change my feed from being real estate-focused to using my IG as a way to help other locals and visitors find the best experience in L.A

I thought, he's already been doing that! Totally baking it!

On IG andrew.c.park and new channel on youtu.be/Pi7ka-NIQM

WHAT SPARKED THE IDEA OF YOUR EVOLUTION INTO AN L.A. STORYTELLER?

I first started my Instagram account to mainly share more about the community I was representing as a realtor. That area was Downtown LA and as a fairly new resident, Instagram opened doors for me to interact with my neighbors and community. I always liked to explore the city in my free time so this was a great way to mix business and pleasure. At the same time, I was helping out part-time at a Los Angeles Information visitors center and was able to see first hand what locals and visitors were interested in seeing in LA. Over time, I was able to pick up what attractions and neighborhoods were popular for LA residents and tourists alike. It was then I decided to take a step further on my Instagram to share more information about the best experiences in Los Angeles as a whole and not just Downtown LA. 

WHAT WAS THE THING THAT HAPPENED THAT TOLD YOU THE IDEA WAS TAKING OFF?

Before I was committed to pivoting my focus and message on my Instagram, I got many questions from my audience about things to do in LA when they visit. The number of questions about real estate was relatively small to the ones about LA. This was a big reason that influenced my decision to change my focus. 

WHAT'S THE NEXT THING YOU HAVE TO DO? NOT THE NEXT BIG MILESTONE, THE NEXT PHONE CALL?

For me, I need to just go out and create. It took me awhile to hone in on a message that I want to see it through. I had gone through many pivots and every time I switch, it's like starting all over again. It will take even a longer time for people to realize what I'm doing because they were used to a receiving a certain type of content from me. My focus to keep me going for this is having it be a fun way for me to bring value and information to everyone who experiences Los Angeles. 

WHAT FREAKS YOU OUT AT 3:00 AM?

The views and the likes. It's so easy to get caught up with the numbers on social media and can become a terrible downward spiral. There are days when I value my ideas based on the how much or how little engagement it gets. I have to remind myself to focus on the core reason why I'm doing this, which is at the end of the day, to bring a new piece of information about LA to my community.